Project 1 (Looking for visual communication) – Exercise 1

Identifying visual communications

Persuasion 

Figure 1:

  • handmade illustration
  • commercial
  • sells idea that women will be thin if they replace sweets with cigarettes
  • makes use of the cultural standards of beauty to sell product

Figure 2:

  • photograph
  • positive message
  • directs people’s fear of sharks towards threat of animal extinction
sweet_1
Fig. 1. Lucky Strike (1929)
wwf-shark
Fig. 2. WWF campaign (2010)

Information

Figure 3:

  • instruction manual
  • simple linear illustrations and no words, thus universal
  • helps user achieve goal

Figure 4:

  • educational safety video
  • factual and instructive
  • uses symbols and simulation to convey clear message
Screen Shot 2017-03-27 at 4.06.39 PM
Fig. 3. PDF: IKEA (2015)
Screen Shot 2017-03-27 at 4.06.48 PM
Fig. 4. Youtube: Seton Canada (2014)

Identity Design

Figure 5:

  • campaign poster
  • encourages viewers to participate in good cause
  • relationship between color (red), message (blood donation) and logo (cross)

Figure 6:

  • website homepage
  • sells a certain image to a specific audience
  • presence of logo, signature and minimal design in accordance to brand
  • focus on selling products
Red-Cross-11-04-14
Fig. 5. Red Cross
Screen Shot 2017-03-27 at 4.10.17 PM
Fig. 6. Chanel

Authorial content

Figure 7:

  • illustrated children’s book
  • simple, short, rhyming sentences
  • wild imaginary creatures in movement vs. clean graphic design (typography, symmetry)

Figure 8:

  • comic strip
  • social commentary about society’s priorities
  • digital drawing, linear, solid colors

Figure 9:

  • animated film inspired in The Beatles
  • musical, fantasy, comedy
  • pop art, psychedelic, colourful, very “60’s” (hippie movement)
ht_seuss_book_02_lb_150728_4x3_992
Fig. 7. “What Pet Should I Get?”
content
Fig. 8. The Bulletin Board
Screen Shot 2017-03-27 at 4.12.10 PM
Fig. 9. Youtube: The Beatles

Interactive design

Figure 10:

  • informative webpage
  • user scrolls down page to follow the process of coffee
  • solid colors, two-dimensional illustrations

Figure 11:

  • ophthalmology book
  • pop-up
  • allows reader to explore anatomy by layers

Screen Shot 2017-03-27 at 4.12.18 PM
Fig. 10. Biz Brain
5975622182_5c37b0c237_z
Fig. 11. Flap Anatomy (2011)

Alternative messages

Figure 12:

  • protesters with hand-made signs
  • freedom of expression
  • political opinion

Figure 13:

  • self-published magazine
  • advocates feminist ideas and women rights
  • relationship between messages and a strong visual design
article-protests-1112-2
Fig. 12. Protesters in Union Square
Screen Shot 2017-03-27 at 4.12.32 PM
Fig. 13. Shocking Pink magazine

List of Illustrations

Figure 1. Lucky Strike (1929) Reach for a Lucky Instead of a Sweet. [Advertisement] At: http://tobacco.stanford.edu/tobacco_main/images.php?token2=fm_st045.php&token1=fm_img1093.php&theme_file=fm_mt014.php&theme_name=Keeps%20you%20Slim&subtheme_name=Instead%20of%20a%20Sweet (Accessed on 17 March 2017)

Figure 2. WWF campaign (2010) Exploiting the ecosystem also threatens human lives. [Advertisement] At: http://adsoftheworld.com/media/print/wwf_shark_0 (Accessed on 17 March 2017)

Figure 3. IKEA (2015) [PDF] At: http://www.ikea.com/gb/en/doc/assembly_instructions/elvarli__aa-1801540-1_pub.pdf (Accessed on 17 March 2017)

Figure 4. Seton Canada (2014) [Youtube] At: https://www.youtube.com/watch?v=TQQbtCQ4diU (Accessed on 17 March 2017)

Figure 5. Red Cross [Advertisement] At: http://www.fillmoregazette.com/front-page/give-thanks-giving-blood-through-red-cross-holiday-season (Accessed on 18 March 2017)

Figure 6. Chanel [Chanel website] At: http://www.chanel.com/en_US/ (Accessed on 18 March 2017)

Figure 7. Dr. Seuss (2015) What Pet Should I Get? [Book illustration] At: http://abcnews.go.com/Business/long-lost-dr-seuss-book-released-today-discovered/story?id=32615128 (Accessed on 18 March 2017)

Figure 8. Price, H. (2014) [Comic] At: http://rhymeswithorange.com/comics/march-19-2014 (Accessed on 18 March 2017)

Figure 9. The Beatles (2012) [Youtube] At: https://www.youtube.com/watch?v=vefJAtG-ZKI (Accessed on 18 March 2017)

Figure 10. Biz Brain [Webpage] At: http://www.bizbrain.org/coffee (Accessed on 18 March 2017)

Figure 11. Zupan, M. (2011) Flap Anatomy [Photograph of Ophthalmodouleia, das ist Augendienst (1583) by Georg Bartisch] At: https://www.flickr.com/photos/dukeunivlibraries/5975622182 (Accessed on 18 March 2017)

Figure 12. Watts, S. (2016) Protesters march from Union Square to Trump Tower… [Photograph] At: http://www.nydailynews.com/new-york/fourth-day-nyc-trump-protest-draws-5-000-denounce-donald-article-1.2870514 (Accessed on 18 March 2017)

Figure 13. Shocking Pink (1981-1982, 1987-1992) [Magazine issues] At: http://www.grassrootsfeminism.net/cms/node/165 (Accessed on 18 March 2017)

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