Part 5, Project 3 (Clouds and pillars) – Exercise 1

Function of Marianne Straub’s Moquette textile (1970)

From Part Three, I remember analyzing designs/art works based on their literal (denotation) and implied (connotation) meanings, as well as identifying different examples of visual communication. Besides being durable, Straub’s design conveys certain message(s) and emotional response(s), serves as an industrial design, is visually pleasing to look at and is part of a history (both of a specific brand and of public transport in general).

Straub’s textile is a form of identity design, as it creates a visual and emotive association with London Transport. The fact that it was applied to all new London buses and trains entering service from 1969 until 1978 communicates consistency and uniformity. Her design was commercial and functional, mass produced, accessible to and used by the general public. It still forms part of the history and brand of the London Transport, as can be seen in the shop of the London Transport Museum: (Accessed on 13 December 2017).

Denotation –> Connotation

  • Upholstery covered with wool moquette (woven textile) –> durable, comfortable, tactile, soft
  • Geometric pattern, rectangles, blocks –> symmetry, structure, stability
  • Blue/green color palette –> nature, calming, ocean, balance, stability, pleasing
  • Applied to trains and buses 1969-1978 –> consistency, intention, habit, identity

Moquette sample (Accessed on 13 December 2017)

Interview (Accessed on 13 December 2017)


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