Project 3 (Reading visual communications) – Exercise 2

Join the Navy Denotation sailor torpedo water (sea / ocean) riding whip cowboy pose movement energy complementary colors navy recruitment JOIN NAVY is big, red and all-caps Connotation all elements persuasive, meant to appeal to a male audience torpedo placement, size and form = phallic, proof of manliness, virility pose as if riding a bull = comparison… Continue reading Project 3 (Reading visual communications) – Exercise 2